Hello! this is Jared Polak, the founder of EntreResults, back for another awesome blog post. A question I’ve been getting a lot lately from many entrepreneurs is: “How to go about growing as a business coach for entrepreneurs?”.
As you and many other coaches know, I’ve been in the coaching industry for a long time. So, I spend a lot of my time now focused on giving back to the coaching community as well as coaching the coaches on the EntreResults team. As I do this, a lot of the business coaches I work with ask me the following question: How can you grow as you coach other entrepreneurs? What Goes into Being a Business Coach for Entrepreneurs?
There is a lot involved in answering these questions. It’s definitely a complex one, and it would take a decent chunk of time to cover everything in-depth. So, for now, we’re just going to talk about 4 of the most important steps to take to continue growing while you coach other entrepreneurs.
4 Ways to Grow as a Business Coach for Entrepreneurs
1. Know Your Business Coaching Target
If you want to grow while coaching other entrepreneurs, you must start by thinking about what type of entrepreneur coaching you want to focus on. Doing that will enable you to discern your target.
You might have a desire to help female entrepreneurs and choose them as your target (i.e. women’s business coaching could be what you choose to focus on). Or, maybe your target is salespeople and you’ll focus on sales coaching. Your target could be small businesses, in which case you would want to focus on small business coaching.
These are just a few examples, but my main point is that knowing your target is a huge and very important component of learning how to grow as a business coach for entrepreneurs.
2. Define Your Business Coaching Specialty
The second step to figuring out how to keep growing as you coach other entrepreneurs is defining your specialty. You’re a coach, of course, but what kind of coaching do you focus on?
Maybe you’re particularly good with sales and small business and so you specialize as a small business sales coach. Or perhaps, you have both business coaching and consulting services. I know sometimes people will use the words coaching and consulting almost interchangeably. Even so, consulting is different than coaching, so it might be the case that you have two specialties and you focus on both.
More specifically, you might really love working with entrepreneurs who are new to the industry and focus on doing business coaching for startups because of that.
I remember when I was starting up as a coach. It was important for me to have help regarding my business. It was essential in many ways. So, there are many times (even at EntreResults) where we focus on business coaching for startups who are looking to coach other people. That might very well be what you’d like to focus on as well.
Of course, that’s not our only focus, and it’s entirely possible that you might find yourself interested in offering more than one type of coaching as well. The only way to find out is to think deeply about your niche, target, and specialty. You’ll want to go as deep as you possibly can with these three points.
3. Know Your Process or Coaching Techniques
Pinpointing your niche, target, and specialty is just the tip of the iceberg because you’re also going to need to answer some questions involving your coaching practice. For instance, what coaching techniques do you want to utilize within your coaching practice? And, perhaps more importantly, do you currently have a coaching process? If you don’t, you need one. And, if you do have a coaching process what is it exactly?
You also need to ask yourself whether you’re going to focus on coaching solo and individual coaching or on coaching teams. In that same vein, you’ll need to figure out what kind of model you’ll be using to coach people.
The overarching theme here is figuring out what your coaching process is, what kind of techniques you’re going to use within it, and what type of coaching you’re going to focus on.
4. Choose Coaching Packages That Can Be Easily Understood and Purchased
Last but not least, you need to consider your coaching packages and how you’re going to organize them. How will your small business coaching packages be set up and how will people pay for them? You might also want to create small business coaching courses or something along those lines.
In a nutshell, learning how to grow as a business coach for entrepreneurs revolves around knowing your target, defining your specialty, knowing your process or technique, and making sure you choose packaging that makes everything easy for people to understand and purchase. So go ahead and continue to take action on the steps in this article and as you move forward with business coaching for entrepreneurs.
As always, thank you guys for taking the time to read this post. At this point, you’ve got some excellent tips when it comes to maintaining your growth as a coach for other entrepreneurs. Being a business owner is highly rewarding, but it’s not always easy. If you’d like more guidance or clarity regarding your business or would like to dive further into anything that was covered here, we at EntreResults can help. We specialize in business coaching and consulting services, sales coaching, and small business coaching services, among other things. If you need coaching support, we can help. So, if you’d like to learn more or feel ready to take your business to the next level, feel free to give us a call!