The Top 8 Proven Motivational Strategies Part 7: Significance/Purpose

significance-purpose and meaning in business

Hello everyone! Thank you for joining me today. This is the seventh part of my eight-part blog series on the top eight motivational strategies. I hope you’re all having a fantastic day. In the previous post, we discussed competition as a motivational strategy, and today we’re going to talk about significance/purpose.

Today, we’ll learn how to inspire your team by using significance/purpose. This strategy is also dedicated to helping you to strengthen your ability to lead while boosting your team performance to the maximum. This will work best in a small, family-owned business, just as the other motivational strategies that we discussed. Now, let’s get into how we can apply it.

Using Significance/Purpose in a Family-Owned Business

Everyone wants to feel that their work has meaning. It’s hard to give your best if you don’t see the point of what you’re doing. In a business, make sure your team members believe there’s a reason they’re doing what they’re doing. Make sure you reiterate how a person’s work and performance help your company and all the amazing things they help make happen. When there’s a victory, let them share in it and discuss how they contributed to it. People need to see the fruits of their labors and how they impact the company. Knowing that their work makes a difference will empower your team members and will make it easier for them to push themselves and achieve their goals.

In a family-owned business, there might be a feeling that the significance/purpose of the work relates to the family unit. While this is true, it’s crucial to ensure that your team members have a sense of significance/purpose regarding their work that is related to the company as a whole. it should be accessible to all employees, family or not.

But, What is the meaning of purpose?

You should keep in mind the fact that significance/purpose can have slightly different meanings from one person to another. Some people like to know that they’re helping their entourage. Others like to know that others are relying on them. Another category of people like to hear about what is made possible by their efforts. It’s important to assess what makes each employee feel like their work has meaning and help them connect with whatever that is.


Tapping into significance/purpose can really refresh and motivate your employees, as well as, enhance their performance. I strongly encourage you to try this motivational strategy and please post comments on your experiences with it. I’d be curious to learn how this strategy affected your business.

If you have any further questions, contact us, we’ll be happy to help you!

In our next post, we will discuss life balance, the eighth and final motivational strategy. Please join me again for that! Until then, have a better than amazing day!